From Boston:

Enter One way system when approaching Skegness town centre. Keep on A52 (passing Taylors Garage on right) keep to the right, doubling back to the town centre. After the Lumley Hotel (on the right), filter left into Richmond Drive. Take the first turning left into Sandbeck Avenue. Firbeck Avenue in on the right side in about 1.4 mile. Glendale Hotel is on the right hand side.

From Lincoln:

Pass straight over the traffic lights (after passing the football ground). Drive to Grand Parade (promenade) and turn right at the Suncastle. After passing Skegness Pier, continue into South Parade (promenade) after passing the Clock Tower. Take the first turning right and after a short distance pass straight over the staggered junction (Drummond Road) into Sandbeck Avenue. Firbeck Avenue is the first main turning on the left. Glendale Hotel is on the right hand side.